This year’s Super Bowl was watched by an average of 123.4 million people in the US, making it the most watched broadcast since the 1969 Moon landing.
Preliminary US TV ratings put Sunday’s game just behind Apollo 11’s historic landing, which was seen by an estimated 125 to 150 million people.
Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime.
Taylor Swift’s highly anticipated attendance to watch boyfriend Travis Kelce may have boosted the figures.
There was much speculation in the run-up to the event about whether Swift would make it back from Japan, where she had been performing on tour.
According to Variety, there is some debate over how much she affected audience numbers, but consumer research firm Numerator concluded from a flash poll that 20% of Super Bowl viewers were rooting for the Chiefs because of the singer’s relationship with Kelce.