R&b singer John Legend partners with ‘A-Frame Brands’ to release his own skincare line.
The entertainer’s skincare line is still in the development stage. The products will focus on darker skin tones.
Speaking with Fortune Magazine earlier this month, A-Frame’s chief brand officer, Martin Ekechukwu said, “The entire purpose of the business is to create products for people who need them the most…we’re defining ‘people who need them the most’ as Black, Brown, Asian, and [people with disabilities] … anyone for whom there has been nothing specifically created for you, from the ground up.”
John Legend’s skincare line sheds light on unfair beauty standards, reasons why people with melanin-rich skin require special products and the need to address the racial wealth gap.
