FirstCaribbean International Bank Limited has announced that it is re-branding its business to adopt the name of its parent company, CIBC.
Chief Executive Officer of the bank, Mark St. Hill made the announcement to his staff Tuesday morning.
St. Hill noted that the adoption of the CIBC brand is a show of confidence of the bank’s parent entity, and a sign of its commitment to the Caribbean region.
The CEO assured his employees that the speculation about the bank’s future in the region would be put to bed with this show of commitment from the parent bank.
