Clothing site Tee Shirt Palace is under fire over their white models sporting hoodies and t-shirts that read, “I’m Blackity Black Black.”

As reported by blog site, Hollywood Unlocked, the Tee shirt company referenced a clip in the 1993 movie ‘CB4’, “I Am Blackity Black Black”. The site also reports that the Tee shirt company used white models, which struck a nerve with many social media users.

The site also had young white boys wearing the products with words such as “MELANIN,” and “QUEEN” with a woman’s afro silhouette, and another with “Young, Gifted & Black” hoodie.

One social media user said, “So it was no black kids available AT ALL @teeshirtpalace?, while another said, “No way this is real”.

The site has since removed the controversial photos.