The Ministry of Tourism will be looking to capitalise on Jamaica’s dominance in track and field at the just-concluded Tokyo Olympics to bring more visitors to the island.
Tourism Minister Ed Bartlett says the country’s impressive performance at the games, where athletes amassed an impressive nine medals, further highlights the huge potential of sports tourism as an important value-added product.
Minister Bartlett said that even before the Tokyo Olympics, the Ministry has been pursuing several initiatives aimed at boosting the development of sports tourism in Jamaica.
He noted that the goal of the Vision 2030 Sector Strategy for Sports and Tourism is not just to promote Jamaica as a sports destination but to also maximise the role of sports as a source of wealth.
