Snoop Dogg is now the boss of Death Row Records
The rap legend will be leading the brand as its new owner. Snoop originally joined Death Row in 1993 where he dropped his critically acclaimed debut album, Doggystyle.
Snoop Dogg expressed how excited he was to have copped such a significant brand to the culture like Death Row.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the rap icon said. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Founded in 1992 by Dr Dre, Suge Knight, the D.O.C. and Dick Griffey, Death Row was among the music industry’s highest-profile labels for a stretch that decade, responsible for culture-shifting releases from Dre, Snoop and Tupac Shakur, among others.
The terms of the deal were not disclosed.
