French fashion brand Louis Vuitton has named Grammy-winning producer, rapper, singer and songwriter Pharrell Williams as its new menswear creative director.
The label described Williams as “a visionary whose creative universes expand from music to art, and to fashion”.
He is also the co-founder of the streetwear brand Billionaire Boys Club.
The Louis Vuitton role was previously held by high-profile designer Virgil Abloh, who died in 2021.
Williams’ first collection for the label will be shown at the Men’s Fashion Week in Paris in June.
