Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com.
Messi becomes the latest global sports personality to enter the crypto world following NFL quarterback Tom Brady and NBA star LeBron James and the deal is part of a growing wave of tie-ups between crypto firms and soccer.
Socios said in a news release that Paris St Germain and Argentina forward Messi, whose move from Barcelona in August included a cryptocurrency payment, will be involved in a publicity and promotion campaign for Socios in the build-up to the Qatar World Cup, which starts in November.