Instagram says it is pausing a rollout of new features on its app, following backlash online from users, influencers and celebrities.
Among the new features was an increase in recommended video content, in a similar style to rival app TikTok.
The display and feeds were criticised as people felt they were not seeing photos from friends and family as much.
Meta, Instagram’s parent company, said it wanted to “take the time” to get the changes right.
The revamp of Instagram towards more video content is believed to have been ignited by the soaring popularity of competitor TikTok – where users post and watch more video as opposed to static photographs.
According to data from digital analytics company Sensor Tower, the TikTok app has now been downloaded more than three billion times around the world – the first app not owned by Meta to reach this landmark.
Instagram boss Adam Mosseri told Tech site The Verge, that the test version of the revamped app would be phased out within weeks.
