REGGAE ARTISTES EMBRACING NFTs

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It has been well over a year since the start of the Corona Virus outbreak and many of us are still finding a way to stay afloat. 

Our entertainers have had to find various ways of staying current and relevant by continuously putting out new music and performing on online shows. With the current entertainment climate being what it is, more artistes are embracing technology, and many are now leaning towards non-fungible tokens or NFTs.

According to a quick google search, an NFT is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files

Two-time Grammy Award-winning group Morgan Heritage may have just become the first reggae group to release music via NFTs.  

According to local reports, they released three songs as limited-edition NFTs in partnership with Bondly Finance. The first track, ‘Light It Up,’ was made available on April 17 and was sold out in a few hours. That sale brought in a total of 175 NFTs.

 Reggae/Dancehall artiste Bay-C from the group TOK has also recently embraced this new NFT trend. His single ‘Holy Temple’ is now an NFT collectable. 

 So, we reached out to Bay-C who shared with us his thoughts on NFTs and how it has benefited him so far…