META TO LAUNCH WEB VERSION OF FLAGGING THREADS APP

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Meta is releasing a web version of Threads, as it attempts to revive the social media platform.

The rival to X, formerly known as Twitter, enjoyed meteoric growth when it launched in July.

However, users then abandoned it just as rapidly, partly due to its limited functionality.

Meta says the web version is part of a drive to deliver new features but experts warn more needs to be done to rebuild customer interest.

In a post on the platform – accompanied by what he said was a picture of him building Threads for the web – Meta boss Mark Zuckerberg said it would be “rolling out over the next few days.”

Users will be able to post a thread, view their feed and interact with other people’s threads.

However other aspects of the mobile app will not be available on the web initially.