Instagram has moved to defend itself against TikTok, announcing a ranking change that will push videos, reposted from the rival social network or copied from other users, down the feed of posts its displays.
The head of Instagram, Adam Mosseri, announced the change last evening (Wed) in a video on social media and described it as a way of rewarding the creation of original videos and supporting influencers.
It will also likely mean fewer people see reposted TikToks on Instagram as the two platforms duel for the attention of younger users.
