Facebook has halted plans for the launch of “Instagram Kids”. However, Adam Mosseri, head of Instagram, says that launching an app for kids under 13 is still “the right thing to do.”
News of the Instagram Kids project came earlier this year, and it was swiftly bashed from several quarters.
Critics included more than 40 state attorneys general who urged Facebook to kill the project, raising red flags including research showing social media can be harmful to the emotional and mental well-being of children.
Instagram Kids was meant for tweens (aged 10-12) and will require parental permission to join.
The app will not have ads and will be filtered for age-appropriate content and features.
