Dancehall heavyweight Buju Banton is again using his social media platform to raise awareness about NFTs, the cryptographic tokens that represent a unique asset on the blockchain.
NFTs, or non-fungible tokens, are essentially digital assets, anything from jpegs to videos, that can be bought and sold.
In an Instagram video the Gargamel is encouraging his over 1.3 million followers to become rulers of their destiny, in this new and ever changing financial space.
Sean Paul, Kabaka Pyramid, and Etana are some of the Jamaican entertainers embracing the new NFT fad.
On November 28, Buju Banton shared his first NFT art called Crypto Rude boy.