Robert Nesta Marley continues his dominance of the Reggae Billboard Albums charts even from the grave, and his legacy is now leading the charge in this area as well, with two mainstream television commercials running in the US. He now sits on another cushy title of being the only Jamaican reggae artiste to achieve such a feat.
The automobile manufacturing giant Toyota selected Marley’s 1977 hit single “Three Little Birds” for their ‘Outsmart’ TV ad. The commercial motivates individuals to choose a vehicle with assisted driving alert systems to limit the cause of an accident.
One scenario outlined in the ad sees the pre-collision system braking feature assisting a Tundra driver who was not aware that an RV had suddenly stopped in front of him. All this takes place while Bob sings the famous lines from his song, “Don’t worry about a thing.”
Bob’s music and image continues to be used to promote brand Jamaica in international territories.