American rapper Eminem has been having a personal beef with… himself?
In a new video, thanks to the help of AI, Em sits down with his alter ego, Slim Shady, to go head-to-head.
The video, which is a part of Complex magazine’s cover story, features a somewhat calm, brunette Eminem debating with a clean-shaven, bleached blonde Shady about Eminem’s style of music, the late Christopher Reeve, Caitlyn Jenner, and MGK.
In the hilarious back-and-forth, Eminem tries to distinguish between Slim Shady, introduced in the 1990s, and Eminem, who does not find humour in tragedy and is more “humanistic.”
Slim Shady states that ever since Eminem retired him, his music has become lame and that people want to be entertained.
Eminem retaliates, stating that Slim Shady makes people angry, saying, “Every other week on TikTok, Gen Z discovers you [Slim Shady] on Monday and cancels me on Tuesday.”
The video is a part of the roll out for the release of Eminem’s latest album “The Death of Slim Shady” and was done in collaboration with A.I. firm Metaphysics.
The Death of Slim Shady has topped the Billboard 200 Charts with the biggest sales week of 2024 in Hip Hop.