Jay-Z just became the latest celebrity to launch a cannabis business.
Shawn “Jay-Z” Carter — the billionaire rapper and global business mogul behind a multitude of successful companies including streaming service Tidal and entertainment firm Roc Nation — can now add premium cannabis brand Monogram to his portfolio.
Monogram’s core collection rolled out Thursday.
Retailing between $40 and $70, the products include several cannabis strains designated as light, medium and heavy — available in pre-rolled cigars and joints and tins of cannabis flower.
In a statement Jay-Z said his vision for the brand is “cannabis redefined.”
Jay-Z joins a growing list of artists getting into the cannabis industry.