What would you do to get a brand name shoe?

Rapper The Game has a new series called Anything For The Game.

On Wednesday, the rapper shared a video via Instagram of episode 1 of his new game show.

The show starts with The Game talking to a woman who soon recognized who he is.

he asks her if she likes Balenciaga.

He asks her what she would do for a pair of Balenciaga, to which she replied ‘Anything’.

He the offers to buy her the shoes if she eats the first thing that she finds in a trash can.

Lucky for her, she managed to find a nearly empty Starbucks cup filled with a pink liquid, and takes a drink from it.

The Game stuck to his word and bought her a pair of Balenciaga sneakers. Social media of course reacted: “The desperation is real,” “ That’s terrible,” and another user said “ You guys acting as if he put a gun to her head and mek she do it. Balenciaga she want, Balenciaga she get.”

Many are speculating that the Game is using this new show as possible a promotion for his recently released new album Drillmatic: Heart vs. Mind. The album debuted at No. 12 on the Billboard 200 chart.