Memphis Grizzlies guard Ja Morant is in limbo once again— awaiting the outcome of yet another NBA investigation into what could end up becoming a cataclysmic off-court decision.
The NBA already suspended the two-time All-Star guard eight games in March for livestreaming himself holding an apparent handgun in Colorado. That cost him about $669,000 in salary.
How Morant’s sponsors react to him being caught on social media apparently holding a weapon for the second time in less than three months is another issue.
Morant has endorsement deals with Nike and the sports drink Powerade, which is owned by Coca-Cola. Endorsement deals traditionally include confidentiality and morals clauses.
Powerade pulled his ad almost immediately after the March video.