Government has committed $10 million to initiate and build out a major cultural product, which is intended to enhance the visitor experience through the streamlined infusion of reggae music.
Tourism Minister, Edmund Bartlett, made the announcement during Tuesday’s media launch of activities for Reggae Month 2020, at The Jamaica Pegasus hotel in New Kingston.
Mr. Bartlett said the concept, dubbed the ‘Tourism Reggae Product’, is intended to facilitate the development and hosting of multiple daily reggae events, particularly in resort areas, targeting visitors to the island who are fans of the genre.
The initiative is being spearheaded by the Ministry of Tourism, in tandem with the Ministry of Culture, Gender, Entertainment and Sport.
Reggae Month 2020 will be celebrated next February under the theme ‘Come ketch de Riddim’.
It will feature 29 days of live reggae music activities on the island and in the Jamaican diaspora.