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Wisynco Group has signed a multimillion-dollar partnership agreement with Zimi Entertainment, led by its flagship beer brand Legend Jamaican Lager.
The signing which took place this afternoon, represents a major vote of confidence in Jamaica’s entertainment sector and the role premium event experiences play in driving cultural and economic activity.
Legend will partner with Zimi to deliver elevated experiences for patrons while strengthening an event platform that is synonymous with high-energy experiences and memorable social moments. CEO at Zimi Entertainment, Zimi Nick tells reflects on the partnership.
Brand Manager for Legend, Chevon Lewis says the For Legend, the collaboration reinforces its commitment to creating shared moments and celebrating the culture, music, and camaraderie that define Jamaica’s social life.
Brand Manager for Legend, Chevon Lewis
-SAPPHIRE
