Tourism Minister Edmund Bartlett, says a new tourism product to be launched will rely heavily on sport and entertainment, as the two areas have large followings.
The Minister made the comments on Friday (January 28) during a virtual joint press conference between the Jamaica Tourist Board (JTB) and the Jamaica Bobsleigh and Skeleton Federation, where he announced the JTB’s sponsorship of US$20,000 towards the Jamaica bobsleigh team’s participation in this year’s Winter Olympics.
Adding that Jamaica is proud of the bobsleigh team, Minister Bartlett said they are representing their country well by showing their national spirit and waving the Jamaican flag, while also “speaking about your love for your country, and that is important to us”.
He further added that at the upcoming Games to be held in Beijing, China, a shining spotlight will be on the bobsleigh athletes, and they will serve as Jamaica’s ambassadors to the world and bring additional positive awareness for Jamaica among viewers and sports fans.