Tourism Minister, Hon Edmund Bartlett has emphasised that Jamaica is restructuring the tourism industry to ensure that more of the earnings from the sector go to the small and medium tourism enterprises.
The Minister made the comment during a Ministerial Debate on Policies to Foster Tourism for Rural Development during the 24th session of the United Nations World Tourism Organization (UNWTO) General Assembly in Madrid, Spain.
He added that research has shown that people travel to experience culture not traditionally found in the resort areas but in rural communities. Therefore the Ministry will be focusing heavily on leveraging community tourism experiences, especially those focusing on the country’s rich biodiversity.
