Ticketmaster has apologised to Taylor Swift and her fans during a US Senate hearing, months after its system was overwhelmed by demand for her Eras Tour.
Thousands of ‘Swifties’ were unable to buy seats due to the issue.
A bot attack was responsible for “a terrible consumer experience”, he said.
Ticketmaster, which merged with Live Nation in 2010, has repeatedly faced criticism from fans and politicians, who say it has too much control over the live music market and artificially inflates the cost of tickets with fees and service charges.
