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Yesterday was the Superbowl LX and Bad Bunny did his thang, and in Spanish too!
Bad Bunny’s Super Bowl LX halftime show blended Puerto Rican culture, high profile guests, and carefully framed political messaging, marking one of the most culturally specific performances in recent Super Bowl history.
More than a year after releasing his album Debí Tirar Más Fotos, the global superstar headlined the halftime show as the New England Patriots and Seattle Seahawks played a low-scoring, defence-heavy game.
While the action on the field was muted, the halftime performance drew immediate attention for its scope and symbolism.
Bad Bunny’s set leaned heavily into Puerto Rican identity. The stage featured sugarcane fields, a live salsa band, and the return of La Casita (which means small house), a bright pink house previously used during his Puerto Rico residency.
Appearances from Cardi B, Karol G, and Pedro Pascal were staged inside the house, while Puerto Rican boxer Xander Zayas and Emiliano Vargas also appeared during the show.
Musical guests included Lady Gaga, who performed a salsa version of her Bruno Mars collaboration “Die With a Smile,” and Puerto Rican pop star Ricky Martin.
Political themes were present throughout the performance. At one point, Bad Bunny handed a Grammy Award to a young boy onstage, following his recent Grammys speech addressing Latino identity and immigration.
The show also included background signage reading “The only thing more powerful than hate is love,” and concluded with Bad Bunny holding a football labeled “Together, we are America,” before saying “God Bless America.”
The performance sparked public debate. Prior to the show, Jake Paul called for viewers to boycott the halftime performance, referring to Bad Bunny as a “fake American citizen.” His comments drew criticism from several public figures, including boxer Claressa Shields. His very own brother, Logan Paul was not a fan of his statements, and he later publicly disagreed with his brother, stating that Puerto Ricans are Americans and that the performance showcased talent from the island.
Following the show, Chris Brown posted a message on Instagram suggesting that the Super Bowl “needs” him, reigniting online discussion about potential future halftime performers. Brown has previously expressed mixed feelings about performing at the event.
Bad Bunny’s halftime set featured eight songs spanning his career and ended with the emotional hook from DtMF.
The singer also shouted out all the "Americas" which included the Caribbean, and he certainly did not forget Jamaica in the mix. Some Jamaicans were adamant that he did not give us our "big ups"... until social media had to make them aware that "Ha-y-Ka" is how Jamaica is pronounced in Spanish. Either way, we loved it.
Did we mention that Bad Bunny’s Super Bowl LX halftime show drew an estimated 135.4 million viewers, making it the most-watched halftime performance ever and surpassing Kendrick Lamar’s 2025 record of 133.5 million.
The game itself reached an estimated 139 to 142 million viewers, with the Seattle Seahawks defeating the New England Patriots 29–13 and Kenneth Walker III named MVP.