Netflix subscriptions have reportedly surged due to the hit Korean series “Squid Games”
“Squid Games”, which knocked Bridgerton out of the top spot, helped lure more new customers than expected, the streaming service said on Tuesday. The streaming giant predicted a packed lineup would further boost sign-ups through the end of the year.
The US-based company added 4.4 million users in the three months to 30 September, more than double the previous quarter.
The Korean TV series, which is the most popular series on the platform, is centred around people in debt who partake in a series of children games in a deadly contest for a cash prize. Squid Game was Netflix biggest hit, watched by 142 million households in its first fourth week.
Netflix, which is the world’s largest streaming platform, now expects to add some 8.5 million new subscribers in the fourth quarter, above analysts’ expectations.