Share
Campari Caribbean has announced the signing of Soca Star, Devon Martin, more popularly known as ‘Lyrikal’ as the brand’s newest ambassador.
The signing took place last week, with members of the Campari family present to witness the occasion.
Dubbed as ‘The King of Carnival’, Campari’s partnership with Lyrikal stems from what the brand describes as the artiste’s undeniable talent that embodies the spirit of Campari Red Passion.
Campari further notes that "Lyrical's classic expression of creative passion through a rich heritage, offering a timeless style, magnetic charm and an ever evolving story that captivates and intrigues his audience proved to be a perfect fit for the brand.
Beaming with elation moments after the signing, Lyrikal shared that “Being the toast of Campari is a privilege and a passion.
The Campari team is equally excited about this partnership as expressed by Theresa Higgins-Edwards, Marketing Manager- Export.
-SAPPHIRE
