Snapchat’s new partnership with NBC Universal will bring audio from shows such as The Office, Bridesmaids, Parks and Recreation, Saturday Night Live, and others to the platform.
Anyone who receives an audio clip from an NBC title can swipe up to learn more about the content. Users can watch the show or movie by tapping the Play This Sound button, which will show them which streaming services are available.
Snapchat’s move to expand its audio offerings is likely in response to TikTok’s growing popularity.
As of 2021, TikTok has 1 billion users, compared to Snapchat’s user base of just 293 million.
