Rihanna’s lingerie line, Savage X Fenty, has secured $125 million in a Series C fundraising round led by investment firm Neuberger Berman.
Savage X Fenty now has a total cash haul of $310 million, according to the Associated Press.
The money will assist in the brand‘s development of retail stores as well as its launch of new products.
After three years in business, Christiane Pendarvis, chief marketing and design officer of Savage X Fenty, announced that consumers in the U.S., particularly those “who don’t feel comfortable purchasing online,” would have the option to shop in physical stores in 2022. Months later, Rihanna took to Instagram to confirm the news.
The store will also offer interactive experiences” and “photo-worthy moments” to its customers.
