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The Reggae Walk of Fame and Museum is proposing plans to rename the North Coast Highway to the Reggae Highway.
This initiative aims to leverage Jamaica’s rich cultural heritage and globally renowned reggae music to create a unique tourist attraction that will benefit the island significantly.
According to proponents of the project, renaming the highway will not only enhance Jamaica’s appeal as a travel destination but also provide a unique experience for tourists.
The idea is for the highway to be filled with reggae-themed attractions, signage, and possibly even live performances along the way
The project also plans to utilize reggae ambassadors, such as the legendary Bob Marley, to promote the Reggae Highway.
Associating the highway with these iconic artists will provide a powerful promotional tool that resonates with fans worldwide.