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Given the recent spike in Kendrick Lamar's "Not Like Us" streams, Drake's legal actions against Universal Music Group seem to have backfired.
At the centre of the controversy is the number-one diss song, which Drizzy claims UMG artificially increased in popularity by using payola and streaming bots.
According to Talk of the Charts, Kendrick’s “Not Like Us” song has seen an astounding spike of 440 per cent since he filed the petitions on Monday, November 25. Additionally, the song's streams have soared by 20 per cent.
