New JTB Campaign Showcases Usain Bolt as Face of Jamaican Tourism

The Jamaica Tourist Board JTB, has officially launched a new international advertising campaign featuring legendary sprinter Usain Bolt, recently named the island’s Global Tourism Ambassador.

The campaign kicked off on August 6, Jamaica’s 63rd Independence Day, with a 30-second video now airing on digital platforms.

In the video, Bolt shares how growing up in Jamaica shaped his global journey, encouraging viewers to experience the island’s unique energy, culture, and natural beauty.

As part of the broader strategy, Bolt will continue to promote Jamaica through digital content, global appearances, and social media.

The campaign is now being rolled out in major international markets to strengthen Jamaica’s global appeal and deepen its connection with travelers.