Kevin Samuels, a YouTuber who became known for his controversial relationship advice, has died, his mother confirmed to NBC News.
Rumors of his death first circulated on social media Thursday night.
His mother, Beverly Samuels-Burch, declined to release details about what happened. She said she learned of her son’s death from social media.
The Atlanta Police Department said officers were called to an apartment on Thursday morning “regarding a person injured.” By the time police arrived, first responders were performing CPR on an unresponsive man later identified as Samuels.
The police report states that a woman in the apartment told officers that Samuels had complained about chest pain and that she attempted to help him but he fell. The woman called 911.
Samuels, who described himself as an image consultant, shared YouTube videos to his more than 1.4 million subscribers discussing topics that included dating and relationships.
His views, which many people on social media felt were an attack on Black women, often sparked outrage. Last month he was slammed over a video where he labeled women who are over 35 and unmarried as “leftovers.”
