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The National Football League and Apple Music announced on Sunday that Rapper Kendrick Lamar will headline the Super Bowl half-time show.
It will be the second time the Grammy and Pulitzer Prize-winning artist will perform in one of the most coveted events in music - but will be the first time he is the main act.
"Rap music is still the most impactful genre to date. And I'll be there to remind the world why," Lamar said in a statement. "They got the right one."
The Super Bowl will be held on February 9 in New Orleans, Louisiana.
The Compton-born rapper, 37, is known for being one of the most inventive lyricists in the hip-hop genre. In 2018, he became the first hip-hop artist to win the Pulitzer Prize for music.
Lamar made headlines this year for a public feud with Canadian rapper Drake, with the two stars releasing a series of diss tracks earlier this year.
Two of the tracks with contributions from Lamar became major hits, including Future and Metro Boomin's 'Like That' and Lamar's own 'Not Like Us'.
Artists like Rihanna, Usher, Beyonce, the Rolling Stones and Bruce Springsteen are among the other major artists to have performed at the sports event.
The Super Bowl is the biggest sports event in the US, drawing tens of millions of viewers, as well as being broadcast around the world.
