Share
Kanye West revived his Yeezy.com website Thursday, with a message that signals his next move, just days after e-commerce giant Shopify pulled the plug on his online store.
The homepage now features graffiti-style text reading “Yeezy stores coming soon,” with the letters “I” and “N” in “coming soon” appear to be shaped to resemble a hate symbol.
The rapper, who has been embroiled in controversy over antisemitic remarks, made headlines during Super Bowl 59 when he aired a self-filmed 30-second commercial urging viewers to visit Yeezy.com.
At the time, the website was selling an array of unbranded clothing, but the spotlight quickly turned to a single $20 white T-shirt bearing a black hate symbol.
The ad, recorded on an iPhone, fueled widespread criticism, leading Shopify to disable the store entirely, preventing any further sales of the offensive shirt.
Despite the backlash, Kanye West has doubled down by resurfacing online with his rebranded website.
The controversy is the latest chapter in a series of highly publicized incidents involving the Grammy winner, who has frequently used social media as a platform for inflammatory rhetoric.
Staff, A. (2025, February 13). Kanye West reboots Yeezy site after Shopify ban over hate symbol. AllHipHop. https://allhiphop.com/news/kanye-west-reboots-yeezy-website/