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McDonald’s has rolled out a new menu item in the United States, and the chain has enlisted Twitch superstar Kai Cenat, as one of the item’s launch partners.
Cenat will be using his stream to provide taste tests and reactions for the new Chicken Big Mac, which arrived across U.S. McDonald’s locations today (Thurs).
Cenat’s blockbuster streams make him one of the biggest draws on Twitch (though as of October 1, he no longer owns the most-subscribed account on the platform).
As the Bronx native’s star has risen, he has been offered sponsorships from major consumer brands.
He already showed up alongside Snoop Dogg in a T-Mobile commercial, and his latest corporate partner is the world-famous Golden Arches.
To promote the Chicken Big Mac, McDonald’s teamed up with Cenat to solicit “unfiltered reactions” from the streamer and his “famous friends.”
Kai Cenat teams up with McDonald’s to launch the limited-time chicken big Mac • MusicXclusives. (2024, October 10). MusicXclusives • We Play It First. https://musicxclusives.com/2024/10/10/kai-cenat-teams-up-with-mcdonalds-to-launch-the-limited-time-chicken-big-mac/
