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Justin Bieber said he's bringing back SWAG, and clearly, he meant it!
This morning (September 4), the pop star took to his Instagram and announced that Swag II drops at midnight tomorrow!
Biebz kept the caption short and simple: "Swag II Midnight tonight", showcasing pictures of pink billboards across the US simply reading "SWAG II".
The album is the follow-up to July’s Swag, which debuted at No. 2 on the Billboard 200 and topped the R&B Albums chart.
Swag II is expected to be more pop-orientated. And yes, the timing is perfect for the 2027 Grammys, so Bieber won’t have to battle himself.
This is the "Baby" singer's second surprise drop of the year, after the first, Swag, caught fans off guard with NYC billboards showing album art and the tracklist just hours before release.
Since July, Bieber has released videos for hits like “Daisies” and “First Place”, filmed at Iceland’s Floki Studios, where Swag II may also have been recorded. Studio posts hint at more new music, giving fans a steady stream of content after waiting four years since Justice.