Z ENTERTAINMENT

11 July, 2025

Justin Bieber Drops ‘Swag’ Album, His First in 4 Years

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Justin Bieber has released his seventh album “Swag” just hours after announcing both the project and its tracklist.

The album clocks in at 21 tracks, featuring guest appearances from a slew of artists including Gunna, Sexyy Red, Druski, Lil B and Cash Cobain.

Bieber handled production on “Swag” alongside Carter Lang, Dylan Wiggins, Daniel Caesar and more.

On Thursday, fans across the world took notice of billboards in Iceland, Atlanta and Los Angeles depicting an image of Bieber accompanied by the word “Swag,” suggesting a record was on the way.

Bieber confirmed that the billboards were in fact real by reposting them to his Instagram and, shortly after, posted a video taken in New York City’s Times Square that touted a 20-song tracklist.

He also included images taken from what appeared to be the album cover shoot, depicting images of Bieber holding his son Jack Blues and accompanied by his wife Hailey.

In the months leading up to “Swag,” Bieber shared snapshots from the studio on social media, suggesting that he was working on new music.

Fellow artists and fans have reacted with glee to the new music, which comes four years after Bieber's last album, Justice.

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