To say brand Jamaica is taking over the world would be an understatement.

From Shenseea turning the world into Shenyengs and Skillibeng’s ‘Whap Whap’, now we have influenced Vogue and Givenchy.

The @manhinself, international dancehall artiste Alkaline’s music and personal style recently served as an inspiration to designer Matthew M Williams’ first standalone menswear Paris runway show since being appointed Creative Director of Givenchy, for the Givenchy Men’s Soring Summer 2023 RTW.

Tracks such as ‘Company’, ‘After All’ and ‘Ocean Waves’ were used as the soundtracks for the show.

Earlier this week Jamaican reggae/dancehall singer Lady Patra and dancehall queen Carlene were both featured in Vogue Diotima Resort 2023 Collection. Rachel Scott’s inspiration for her latest collection for Diotima is the well-known “short shorts”, which gained popularity in Dancehall in the 90s.