Jamaica Rum Festival launched

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Tourism Minister Edmund Bartlett, says the Jamaica Rum Festival will serve to further enhance the country’s global appeal as a travel destination.

The two-day event, slated for Hope Botanical Gardens in St. Andrew from March 9 to 10, will be jointly staged by the Jamaica Tourist Board (JTB) and Tourism Enhancement Fund (TEF), in collaboration with J. Wray and Nephew Limited’s Appleton Estate Jamaica Rum.

It aims to promote various ways in which rum can be utilised and enjoyed, boost Kingston’s tourism product and showcase Jamaica’s cultural excellence in food, beverage and music.

Meanwhile, J. Wray and Nephew Limited’s Director of Marketing, Jacopo Borsa, said the goal is to create the best rum festival globally, compared to those staged in the United States of America and Europe.

Other stakeholder partners include Monymusk, Hampden Estate, Wray and Nephew White Overproof Rum, Charley’s JB Rum and Sangster’s Rum Cream.

Patrons will be exposed to the rum-making process, taught the unique provenance of Jamaican rums and allowed to sample a variety of blends.

Attendees will also discover ideal rum and food pairings, while enjoying entertainment from some of Jamaica’s finest musicians.