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28 October, 2026

iShowSpeed Launches $250,000 Hide-and-Seek Hunt Across New York City

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New York City is about to become one giant game of hide-and-seek, and $250,000 is up for grabs!
Earlier today (October 28), streaming sensation iShowSpeed is going into hiding somewhere across NYC’s five boroughs, challenging fans to find him first and walk away with the massive cash prize. The hunt runs from 1 p.m. to 4 p.m. ET, with the action unfolding live.
But finding Speed won’t be as simple as spotting him in a crowd.
Organizers will gradually release location coordinates, while five costumed characters scattered around the city hold extra numbers to help hunters crack the code.
The first eligible participant to reach Speed wins $250,000.
Those staying home can still follow the madness through the official Million-Dollar Mission finale livestream.
The stunt wraps up a nine-week, $1 million competition launched in August by Dr. Squatch and iShowSpeed, featuring 25 challenges across multiple countries.
With roughly 184 million followers across platforms, Speed has built a career on turning ordinary moments into internet spectacles. And judging by this latest challenge, he’s putting his fans’ detective skills to the ultimate test.

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