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Grand Slam Track has announced a groundbreaking partnership with Sundial Media and Technology Group (SMTG), aimed at revolutionising how fans experience and engage with the world of track and field.
The collaboration introduces an innovative model designed to shift fans from passive viewership to active, community-driven participation—deepening their connection to the sport’s culture, competition, and storytelling.
SMTG, a human connections company known for its powerful cultural platforms, is home to iconic brands such as Essence, Afropunk, and Refinery29. The partnership is expected to leverage SMTG’s expertise in audience engagement and storytelling to create a more immersive and inclusive environment for track and field fans globally.