“Friends: The Reunion” a huge success for HBO Max

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How big was “Friends: The Reunion” for HBO Max? Almost superhero-big…that’s according to third-party data.

Data has revealed that “Friends: The Reunion” was watched by an estimated 29% of U.S. streaming households on May 27, the first day of its release.

Viewers of the special on HBO Max were 55.4% female, and more than 50% were in the 35-54 age demographic.

The “Friends” homecoming special drew a larger audience than HBO Max’s April 23 debut of “Mortal Kombat,” which reportedly reached 16% of streaming homes, although the movie also opened in theaters the same day.
was watched by an estimated 29% of U.S. streaming households on May 27, the first day of its release.

Viewers of the special on HBO Max were 55.4% female, and more than 50% were in the 35-54 age demographic.

The “Friends” homecoming special drew a larger audience than HBO Max’s April 23 debut of “Mortal Kombat,” which reportedly reached 16% of streaming homes, although the movie also opened in theaters the same day.