Z ENTERTAINMENT

22 April, 2025

Films Made With AI Can Win Oscars, Academy Says

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Films made with the help of artificial intelligence (AI) will be able to win top awards at the Oscars, this according to its organisers.

The Academy of Motion Picture Arts and Sciences issued new rules on Monday which said the use of AI and other digital tools would "neither help nor harm the chances of achieving a nomination".

Generative AI - which can create text, images, audio and video in response to simple text prompts - helped to produce some of the films awarded top industry accolades in March.

But the Academy said it would still consider human involvement when selecting its winners.

The Academy said its new language around eligibility for films made using generative AI tools was recommended by its Science and Technology Council.

Under further rule changes announced on Monday, Academy members must now watch all nominated films in each category, in order to be able to take part in the final round of voting, which decides upon winners.

The use of AI in film became a hot topic after Adrian Brody took home the award for Best Actor for his role in The Brutalist at this year's Oscars ceremony in March.

The movie used generative AI to improve the actor's accent when he spoke Hungarian.

It then emerged similar voice-cloning technology was used to enhance singing voices in the Oscar-winning musical Emilia Perez.

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