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Dua Lipa stars in a striking campaign film for YSL, delivering a surprising rendition of “Think” by the late Aretha Franklin.
Titled “Free at Heart,” the campaign, which launched last month, highlights YSL’s best-selling Libre fragrance, with Lipa front and center.
The film is both dramatic and powerful, juxtaposing the energy of city life with the serene landscapes of Chile’s Atacama Desert.
Lipa has represented YSL’s Libre fragrance since its debut in 2019.
Originally, “Think” reached the top 10 on the Billboard Hot 100 in 1968. Aretha Franklin famously performed the song as a waitress in a memorable scene from the 1980 film 'The Blues Brothers'.
