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The estate of late Hip-Hop icon DMX is reviving his signature fragrance, continuing a personal project he developed during his lifetime.
DMX, whose real name was Earl “DMX” Simmons, pursued the fragrance business through a partnership with Isidore.
His family said the relaunch honours his original vision and keeps his legacy at the centre of the project.
The fragrance is being presented as a refined yet bold reflection of the identity and spirit DMX brought to his music and life.