The Coachella Valley Music and Arts Festival and its organizer, Goldenvoice, are suing Ghana’s Afrochella for alleged trademark infringement.
In the lawsuit—filed in a California federal court on Wednesday, Coachella and Goldenvoice claim that Afrochella is “intentionally trading on the goodwill of well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”
Afrochella 2022 is scheduled to take place on December 28 and 29 in Accra, Ghana.
Artists on the bill include headliners Burna Boy and Stonebwoy, as well as Ayra Starr, Fireboy DML, Black Sherif, and more.
-SAPPHIRE
