MARKETING OFFICER

Marketing Officer

We are seeking a dynamic Marketing Officer to lead our marketing campaigns and act as the digital voice of our brand. In this role, you will develop and execute strategies to grow our audience and boost engagement across major platforms (Instagram, Facebook, X, TikTok, and YouTube). You will collaborate closely with internal teams to create compelling content, manage digital communities, and drive our overall marketing message.

Key Responsibilities

  • Campaign Management: Plan, execute, and track short- and long-term marketing campaigns across digital and on-air platforms. Ensure all deliverables stay on schedule, within budget, and are evaluated for ROI.
  • Social Media & Community: Manage daily content calendars, schedule posts, and actively engage with our online community to build brand advocacy. Oversee social media contests, respond to customer feedback, and provide live coverage at company events.
  • Analytics & Market Research: Monitor weekly digital analytics, track audience trends, and conduct competitive analysis. Provide actionable, data-driven recommendations and performance reports.
  • Departmental Support & Coordination: Assist the Marketing Manager with daily operations, vendor coordination, and proposal writing.
  • Content Alignment: Collaborate closely with the Programmes Department to coordinate promos, interviews, and video shoots, ensuring all creative outputs meet brand guidelines and programming priorities.

Knowledge, Skills and Experience

  • 2-3 years of job-related experience
  • BSc. in Marketing or related field
  • Must be up to date with Social Media platforms and trends
  • Experience organizing public and social events with clients and customers
  • Familiarity with social analytics
  • Strong written and verbal skills
  • Strong attention to detail
  • Must have strong knowledge of pop culture and current events
  • Strong ability to work as part of a team, demonstrate initiative and solve problems independently
  • Journalism background would be an asset
Working Conditions:
  • The physical environment requires the employee to work both inside office environments and outdoors and sometimes at nights.
  • Will be required from time to time to work weekends/holidays for special program events
Apply Now
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