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Cardi B has unveiled a high-stakes fashion and beauty partnership with Revolve Group, taking her growing business empire to the next level.
The Grammy Award-winning rapper is stepping into the business spotlight with a joint venture that will roll out clothing and beauty lines, significantly expanding her influence beyond music.
The first drop is slated for later in 2025.
Cardi B wants to build long-term brand value rather than just endorse products.
Revolve, known for tapping into influencer culture, is banking on Cardi’s cultural pull to connect with Millennial and Gen Z shoppers.
Mercer, E. (2025, March 31). Cardi B and revolve group reveal exclusive joint venture. WWD. https://wwd.com/fashion-news/fashion-features/cardi-b-revolve-group-fashion-beauty-joint-venture-1237067313/