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Cardi B has announced a multi-year partnership with Zevia, becoming both a shareholder and the brand’s official ambassador.
The deal gives Cardi B creative control over Zevia’s cultural strategy and includes sponsorship of her “Little Miss Drama Tour,” running through April 18.
Zevia will launch a summer campaign featuring commercials, in-store displays, sampling tours, and exclusive products co-designed by Cardi B.
This move builds on her growing business empire, which includes Grow Good Beauty, Whipshots, and collaborations with Reebok and NYX Cosmetics, emphasizing ownership and authenticity.